Company overview

Founded over three decades ago, GFC has been dedicated to providing its clients with expert financial guidance and exceptional customer service. Over the years, the company has grown to become a trusted leader in the industry, helping individuals and businesses across the country achieve their financial goals.

Our experience as financial advisors and a committed focus on personalized solutions, GFC has helped countless clients navigate complex financial landscapes and make sound investment decisions. The company is committed to building ongoing and long term solutions with  with its clients and providing them with continuing support and guidance as our world changes and as their financial needs and goals evolve.

“The secret of getting ahead is getting started. The secret to getting started is breaking your complex overwhelming tasks into small manageable tasks and then starting on the first one.” ― Mark Twain

About the Owner

William O. Wright is the President and founder of Guidance Financial & Life Planning Services, Inc., a Hawaii Based financial services and life planning firm. He attended Wichita State University with a major in business. After helping introduce and establish three of Wall Streets largest investment firms in the Wichita area, serving a tenure as a Vice President for Shearson Loeb Rhodes, he incorporated GFC in 1982. There he currently oversees numerous private multi-million dollar client portfolios for select clients, their families and businesses. He and his firm have repeatedly provided numerous high caliber multi-session comprehensive personal financial planning training programs for the members of the Boeing Management Club, Wichita Engineering Association, IBM Management Club, KU School of Medicine at Wichita, The Kansas Corporation Commission and USD 259. He was one of the first financial professionals in Kansas to achieve the Certified Financial Planner™ certification in 1980, as granted from the College For Financial Planning of Denver, and has since continuously been a member in good standing with the Financial Planning Association. He has also annually chaired or held various board positions with the Kansas Financial Planning Association. Accordingly his direct experience with hundreds of case studies, years of experience as a board member of three different publicly traded companies, cumulative experience and commitment to continuing education make him a seasoned speaker and interview candidate for various financial and life planning topics. He has been published and quoted in many different area and occasionally national print media publications. He has produced the cable series "Health and Wealth" and other financial and tax planning educational and public service financial television programs which have been repeatedly aired on area cable, television and network TV. Certified Financial Planner Board of Standards, Inc. owns the certification marks CFP®, Certified Financial Planner™ and federally registered CFP in the U.S., which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

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